Always trying to get rid of data fragmentation? Data fragmentation and thinking in siloes limits your ability to engage your customers. Interested in personalised email based on online behaviour? What about reaching out to your target audience with personalised dynamic content? The solution: a Data Management Platform.
A DMP is a centralised solution for all your customer data. Storing and activating valuable data is essential. With the right solution you make all your customer data accessible for personalised marketing actions. Raw data needs to be sorted and converted into a usable form. Take your platform to the next level with a complete solution.
A DMP combines the data already available in your organisation like CRM and Email databases together with data sources like Display advertising, Video, Social Media and SEO / SEA. A unified customer view across digital channels, from offline to online.
Collecting and organizing data is one thing. You can also make it available to others by connecting with platforms such as DSP’s, SSP’s and Ad Exchanges.
Data that you own – 1st party data – is being collected, segmented and made ready for activation. This categorized data can be used to better understand your customer. Create audience segments based on these data profiles to find new customers. Use DMP to analyze your top performers and create lookalike audiences to find new prospects.
Connected organizations know their customers, identify untapped opportunities, and deliver incredible customer experiences. Unite your tools and teams with universally-accessible, real-time customer data. Creating a unified customer- and visitor audience profile audiences and segments used by sales, marketing and service. This enables organizations to offer its customers a data-driven personalized experience. Customer data is the fuel for content, marketing and sales. With a data driven approach the Harvest team helps your company to implement a DMP creating actionable marketing.
Tell us who you are. We would like to get to know you. Before we start, we want to know about your challenges, your goals and your ambitions. Only then do we match the right technology to fit your company. We see technology as a way of working, not a goal. Choosing the right tools and right technology is key.
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